Lead nurturing is, of course, one of the critical components that go into executing an inbound marketing strategy.
Lead nurturing is one of the critical processes of developing relationships with buyers at every stage of the sales funnel and on the further step of the buyer’s journey. It is the communication efforts and focuses marketing on listening to the needs of prospects, and which provide the information and answers they need. If you want to convert traffic and want to turn into a Lead by the super successful inbound marketers, you must have to know the Lead nurturing tactics which will help in running the successful business. There are some highly effective tactics which I have discussed below:
- Always try to make a targeted content which will help you to nurture content and it will help you to increases in sales opportunities of more than 20%. According to the research reported that 33% of B2B marketers raise the “targeted delivery of content." There is the most significant challenge in this industry, delivering the right content to the right people at the right time.
- There must be timely followup of the prospects. When you are taking actions quickly, then there is always the chance of conversion increases in your prospects. According to the research of the US company, there is:
- Around average first response time of the B2B company to their leads was 42 hours.
- Around 24% of companies take 24 hours in conversion.
- Only around 37% respond to the prospects within 24 hours.
- Around 23% of companies never respond to their leads at all.
- There are several types of research which suggested that personalized emails are creating around six times higher revenue than non-personalized email.
- Several types of research suggested that email marketing is still one of the essential tactics in Lead nurturing.
- Sales and marketing alignment plays a critical role in the growth of most of the companies around it help 89% of companies in Lead nurturing. It also increases the number of sales opportunities generated.
- Multiple touches also increase the conversion of around if ten contacts from the time they enter the top of the funnel until they’re a closed-won customer.
- According to some of the top marketers, which says that email rate doesn’t exceed more than 20%. You must have to think beyond the inbox.
- Lead scoring also matters in the Lead Nurturing around 68% of the successful marketer say that conversion takes place based on content and engagement. It is one of the most effective tactics which will increase your revenue contribution in Lead nurturing,